Selling modernism: Era Atomica

Era Atomica, located at 1726 E. Passyunk Avenue in Philadelphia, Pennsylvania, is the labor of love of one of our own blogger friends, Stacey of Mid-Century in Montgomery County. She opened the store just a little over a year ago, and it has been so successful that she's already thinking about opening a second location.

Stacey describes the store's current location, as well as the store's atmosphere, like this:  

The neighborhood is perfect for this type of store, the businesses have been super nice, helpful and excited over what we're selling.  The residents are a mix of young families, young hipsters, and gay couples with (clearly) great taste. Some people come in and just pull up a (Heywood Wakefield) chair and talk with us while we work about... well ANYTHING. 

When talking with Stacey via email recently, she told me that Era Atomica has established a great clientele niche, made up of new as well as many repeat customers, that is constantly growing as a result of the influx of people moving to the Philadelphia area, which I was surprised to learn is exceeded only by the number of people moving into Brooklyn and Portland.

The store has been especially busy lately selling to college students moving in and getting settled in their own places. Stacey says they have great taste and are very receptive to design ideas, so it's fun to help them furnish their homes.

Era Atomica will be participating in Design Philadelphia 2012 by offering a hands-on upholstery demonstration on Wednesday, October 17 from 6:00-7:00 p.m. If you're in the area, I hope you'll stop in and say hi, and if you're not, I know you'll enjoy this look through the store.