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| Donald Deskey |
In 1925 he went to Paris to attend the Exposition Internationale des Arts Decoratifs et Industriels Modernes. What he saw there would influence his approach to design.
He first gained recognition for creating window displays for the Franklin Simon department store in Manhattan in 1926. In the 1929 he won the competition to design the interior of Radio City Music Hall.
He opened a design consultant firm in New York City and later entered a partnership with Phillip Vollmer, forming the firm of Deskey-Vollmer, which specialized in textile and furniture design. In the 1940s he formed Donald Deskey Associates and became a pioneer in the branding industry. He designed the original brands for Tide laundry detergent, Crest toothpaste, Joy dishwashing detergent, Pampers diapers and Duncan Hines food products. This firm is still in business in Cincinnati, Ohio.
Deskey's designs progressed from Art Deco to Streamline Moderne and included a broad range of items, even including light poles for New York City. A collection of his work is held by the Cooper-Hewitt National Design Museum.
From artfortune.com and deskey.com
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