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| Gregory Ain |
By 1935 Ain was receiving his own commissions, and by 1937 he had developed an interest in reducing building costs for middle- and low-income families and designed Dunsmuir Flats. He was given a Guggenheim grant in 1940 to continue his work in low cost family housing, but World War II temporarily slowed his plans. During the war, he worked as Chief Engineer for the Moulded Plywood Division of the Evans Product Company of Los Angeles, where he assisted Charles Eames with his bent plywood chairs.
By the late 1940s, Ain was putting his ideas for low-cost housing into practice, designing housing tracts in Altadena (Park Planned Homes, 1946), Venice (Mar Vista Tracts, 1947) and Reseda (Community Homes, Inc., 1948), working with landscape architects such as Garrett Eckbo. Ain is said to be the first architect to design a house without servants in mind.
The Mar Vista Tract was a collaboration with Joseph Johnson and Alfred Day and was marketed as Modernique Homes. In these 52 homes, Ain used one basic house plan and was able to achieve a look of variation by rotating the plan in different directions and changing garage location.
The average house size was just over 1000 square feet, and the average sales price was about $12,000. The main selling points were the convertible features, the ultra-modern design and the color schemes.
By using folding wood panels and sliding panels, Ain achieved adaptable room spaces for families of any size. After reading a book about parenting by Dr. Benjamin Spock, Ain designed an open pass-through cabinet which allowed mothers to keep an eye on their children but which could be closed off by means of a Venetian blind hidden in a recessed area under the cabinet.
By the late 1940s, Ain was putting his ideas for low-cost housing into practice, designing housing tracts in Altadena (Park Planned Homes, 1946), Venice (Mar Vista Tracts, 1947) and Reseda (Community Homes, Inc., 1948), working with landscape architects such as Garrett Eckbo. Ain is said to be the first architect to design a house without servants in mind.
The Mar Vista Tract was a collaboration with Joseph Johnson and Alfred Day and was marketed as Modernique Homes. In these 52 homes, Ain used one basic house plan and was able to achieve a look of variation by rotating the plan in different directions and changing garage location.
The average house size was just over 1000 square feet, and the average sales price was about $12,000. The main selling points were the convertible features, the ultra-modern design and the color schemes.
By using folding wood panels and sliding panels, Ain achieved adaptable room spaces for families of any size. After reading a book about parenting by Dr. Benjamin Spock, Ain designed an open pass-through cabinet which allowed mothers to keep an eye on their children but which could be closed off by means of a Venetian blind hidden in a recessed area under the cabinet.
The houses were each painted in different rich color combinations, with each interior wall a different shade of the exterior theme color. There also would be a contrasting color on the entrance wall opposite the kitchen. This color stretched around the corner into the master bedroom, tying together the rooms. A dramatic effect was created by giving the "floating cabinet" a daring accent color. This color was also used on the doors to the toilet and the bathroom!There were a total of 23 different color design combinations created for the houses. This was done from 24 colors plus an additional seven floor colors.
In 2003, the Mar Vista Tract became the first Post-World War II Modern historic district in the City of Los Angeles.
Text from marvistatract.org, modernsandiego.org and usc.edu. All images from marvista.org
Text from marvistatract.org, modernsandiego.org and usc.edu. All images from marvista.org
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| Original Modernique Homes model home |
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| Original colors for Modernique Homes |
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| Ad from Los Angeles Times, 1948 from the collection of Susannah Brin |
