Always an excellent source for mid-century coffee table books,
Taschen has published a 2-volume set that will surely be of interest to many of you. Entitled
Mid-Century Ads, the set devotes 720 pages to print ads from the age of the "Big Idea" of the 50s and 60s and recalls the fictionalized booze-and-cigarettes Mad Men era.
The editor is cultural anthropologist and graphic design historian Jim Heimann, and the contributing author is Steven Heller, co-chair of the School of Visual Arts MFA Designer as Author Program. He as art director for
The New York Times for 33 years and currently writes the "Visuals" column for
The New York Times Book Review.
Here are just a few of the ads you'll find in the set.
All images from taschen.com
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| Taschen 2-volume set |
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| Volkswagen ad |
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| Knoll ad |
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| Chemstrand ad |
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| Alcoa ad |
