He realized that no one was really focusing on California Modernism and decided that might be the direction to go. He opened Reform Gallery in 2002, showcasing California production furniture masters such as Greta Grossman, Maurice Martine and Paul Tuttle. His exhibit, CA Design, celebrated California designers from 1956-1976 and was a turning point for his business. Masters such as Otto Natzler, Sam Maloof and Harrison McIntosh came to the shop, and O'Brien commissioned Julius Shulman to document the event.
Reform Gallery sells some of the finest pieces available in the country and is known for striking displays at modernism shows nationwide.
|CA Design exhibit|
Besides it's beautiful merchandise, Reform Gallery is known for its outstanding design library, shown below.
Reform Gallery is also known for its remarkable displays at design shows. This Paul McCobb display and the close-up from the October 2012 Los Angeles Antiques show are perfect examples.
|flickr.com - Diedre Woollard Photostream|
Several months ago, O'Brien bought a Northcraft Model 2014 lamp by Paul McCobb from us, like the one pictured below in the Fall 2012 edition of Atomic Ranch. The lamp in the article was apparently one sold earlier.
|Gerard O'Brien, owner of Reform Gallery|
(from Casa Brutus magazine)
I couldn't begin to include all the stunning photographs of Reform Gallery's shows and store displays, so I used some of my favorites. I urge you to go to the website and check out Press, as well as News & Events.