Several weeks ago, we won an Ebay auction for this Olivetti Underwood
Studio 45 typewriter. We've been so preoccupied with real estate goings-on that we haven't ordered a new ribbon for it, but as soon as we do, it will be in the store.
To see if I could get some information about it, I searched my friend Ton's blog
I dream lo-tech and was delighted to find out that it has a bit more of a pedigree than I expected. Seems it was a creation, like the well-known red
Valentine, of famed Italian designer Ettore Sottsass.
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| Our Olivetti Underwood Studio 45 typewriter by Ettore Sottsass |
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| Alternate view of Studio 45 |
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Emblem signifying Olivetti's purchase of controlling interest in Underwood in 1959,
the merger being completed in 1963 |
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| Serial number, indicating this machine was made in 1969. |
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| Print ad of Duke Ellington with Studio 45 |
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| The Sottsass Valentine, realeased on February 14, 1969 |
Yaaaay, the Dana and Olivetti post on Valentine's Day! That Sottsass is a perfect fit for your mid2mod nest, happy for you!
ReplyDeleteI may have to try to talk my SIL out of it. He plans to take it to the store, but I'd love to have it myself.
DeleteFunny how I seem to have turned a blind eye to "it will be in the store." (:
DeleteAlas, that's a pretty important part of the story. ;)
DeleteThe beautiful typewriter is in pristine condition, it will be a wonderful conversation piece for your store! The Duke Ellington ad is marvelous, very cool.
ReplyDeleteThe color is even prettier than in the photos. I love it! And the coolness factor of the Duke Ellington ad is off the charts. That suit!!!
DeleteBe sure to use a print-out of the Ellington ad behind the Studio in the store. It is a classy typewriter so should sell well.
ReplyDeletePS: Hope Duke Ellington wasn't looking for the cigarette holder on that thing!
ReplyDelete