Returning to the United States in 1954, he opened Push Pin Studios with several fellow Cooper Union graduates, creating 86 issues of Push Pin Graphic. They combined Italian Renaissance, art nouveau and art deco to form a new kind of mid-century visual language.
In 1968 he worked with Clay Felker to create New York magazine and was design director until 1977. He left Push Pin Studios in 1974 to open Milton Glaser, Inc., a multidisciplinary firm that did interior and environmental design and corporate branding. He told AIGA, “I have been opportunistic and through the years have sort of blurred the distinction a little between professional practice in architecture, product design, interior design, graphic design and magazine design.”
In 1977 he did a pro bono job for the state of New York and created what turned out to be his most famous and instantly recognizable work--the "I Love New York" logo. He admits that he never expected it to take the whole world by storm, but he told The Telegraph that he understands why it did. “First of all, you have to figure out that the ‘I’ is a complete word, then you have to figure out that the heart is a symbol for an experience, then you have to figure out that ‘NY’ are the initials for a place. We know that the issue in all communication is moving the brain, and puzzles move the brain. This one makes everyone feel good because they solved the problem.”
Glaser's work can be seen throughout the world and in permanent collections at MoMA and the Smithsonian Cooper-Hewitt, National Design Museum. He’s been honored with shows at Centre Georges Pompidou in Paris and the Lincoln Center Gallery in New York, in addition to many other accolades – including the Cooper-Hewitt Lifetime Achievement Award in 2004.
From miltonglaser.com and dwr.com
|I Love New York campaign|
|Bob Dylan for Columbia Records|
|American Bar Association|
|New York Film Society|