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Tuesday, July 15, 2014

On the Road

Taking a cue from Jack Kerouac...minus the poetry and the debauchery...Mid2Mod is entering another phase. Starting today we're getting ready to take to the road.

Locally, our focus will now be on buying and selling by appointment only. High-end items will be sold via the major auction houses, and Mid2Mod's online presence will be expanded, making more buying trips possible. Also in the plans is more participation in modernism shows across the country...something we couldn't easily do while operating a brick-and-mortar store.

Over the past year, we have seen an increase in national and international sales, and we have begun to locate more "Rago or Wright auction-quality" items, so we plan to follow those avenues and see where they lead. At the same time, we have been concerned about the fact that many of our original customers have been priced out of the loop, so we've made a decision to lower prices by eliminating the overhead of a retail space.

For the time being, we're operating out of 147 Manufacturing Street in Dallas while we negotiate for the perfect warehouse space. In the meantime, we have a series of huge Saturday sales planned. See the website for our already-reduced prices, and check back often, because the site will soon be redesigned. We think you're going to like what you see!


Florence Knoll two-seater sofa
Was $3250 - Now $1500

Pair of walnut nightstands by Edward Wormley for Dunbar
Was $1950 - Now $800

Sheaf of Wheat coffee table with travertine top
Was $1250 - Now $550

Lounge chair by T. H. Robsjohn-Gibbings
Was $1750 - Now $550

Brutalist style credenza/dresser
Was $2500 - Now $500

Doria chandelier
Was $2200 - Now $750

10 comments:

  1. WOW! Those is some mighty impressive price drops! More power to you guys. Just another fork in the road, right?

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    1. Yep, Joe decided he wants more excitement than sitting in a store all day provides. He wants to be out picking and running the streets looking for great stuff again. He decided that's a lot more fun than buying online from auctions. Once you get the picking bug, I guess it never goes away. :)

      Of course, these are some of the more dramatic price cuts, but everything we have has been marked down. Maybe I can actually start buying from him again now!

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  2. Huge price differences! LOL, I practically started drooling at the sofa...just call me predictable.

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    1. That sofa is pretty great, I have to admit!

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  3. Beautiful pieces and great prices!

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    1. Evidently all our old customers think so, because they've been buying like crazy since my SIL posted about the sale on Facebook a couple of days ago!

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  4. Wish you all the best for you new Plans! Great Pieces and Prices��

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    1. Thanks! My SIL is so excited about being out hunting for things again.

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  5. Congrats on this new phase, Dana!

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    1. Thanks! We tried exclusively selling high-end pieces to serious collectors, but we found out that we have a lot more fun selling to a broad range of buyers, some of whom...like me...are looking for bargains, because they get more excited about their purchases. We'll still sell some expensive pieces, but we're going to make it a point to have more affordable pieces available too.

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