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Wednesday, September 4, 2013

Part 5: Herman Miller WHY

This is my fifth post sharing with you the Herman Miller WHY series.

The Forward Pull

In this segment of Herman Miller WHY, 33-year veteran of the company's Research and Design department Don Goeman talks about their two-decade-long collaboration with German design firm Studio 7.5 and why he thinks it still feels fresh after all these years.

He recalls meeting Burkhard Schmitz, Claudia Plikat, and Carola and Roland Zwick for the first time twenty years ago: their casual attire when Herman Miller employees were still wearing coats and ties, their hip quirkiness and their rigorous approach to work.

Goeman explains why he considers Studio 7.5 the best seating designers in the world and why he feels they are rarely following the Herman Miller lead, but instead are pulling them forward.

(I would urge you to check out Studio 7.5's website if you haven't already. It is a perfect example of how creative this group is...not like most sites I've visited, for sure!)

Don Goeman

Claudia Plikat, Roland Zwick, Carola Zwick, Burkhard Schmitz

Setu chair and table, Puzzle,  Mirra 1 and Mirra 2

Roland Zwick,  Claudia Plikat, Burkhard Schmitz and Carola Zwick

Setu chair

Mirra chair

You can read the entire piece at the Herman Miller site.