I loved milk, but my brother didn't, so my mother...like many mothers back then...went to great lengths to get him to take his "daily dose." Flav-R-Straws came out in 1956, when I was eight years old and my brother was three. This ad from a 1957 Life magazine describes the product as an "invention" to get children to drink more milk. The straws had "flavor built inside," so the taste of milk changed when sipped through them. It's odd that the ad shows pink and brown milk, because the straws didn't change the color of milk...just the flavor. I also noticed that the ad shows three flavors: strawberry, chocolate and coffee. I guess my mom thought the coffee straws would stunt our growth. Flav-R-Straws were discontinued in 1961, although I've recently seen a similar product at Walgreens.
After Flav-R-Straws disappeared from the shelves, my mom turned to Nestle Quik to trick my brother into drinking milk. I remember that he liked it so much he sprinkled it on top of vanilla ice cream...but he also put ketchup on chocolate cake, so I'm not sure I'd trust his recommendation.
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Bosco was another popular "milk amplifier," but my mother was never bought it for us. It must have been more expensive than Quik. She prided herself on getting the most out of her grocery budget.
Then there was the dreaded Carnation powdered milk that my mom kept on hand for emergencies. I didn't like the taste of powdered milk at all, so it was always my secret hope that those emergencies would be limited to baking, not breakfast. No matter how my mother justified her little white parental lie, it did not taste just like the milk in a bottle! You can bet the cute flat-topped kid in this 1958 Life magazine ad was thinking about how much fun he and his friends were going to have playing ball after the photo shoot and not what was in that glass.
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Of course, I suppose it could have been worse, like this ad for a special Halloween treat that was called "a wholesome combination"...7-Up in milk. There is nothing about that concoction that sounds remotely good to me. I don't think it ever would have sounded good, even when I was eight...but my brother probably would have loved it.